Wix Q4 Bookings Up 15% to $535M; Base44 Reaches $100M ARR

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Wix closed Q4 2025 with $535M in bookings (+15% y/y) and $524M in revenue (+14% y/y), driven by Base44 outperformance and cohort momentum. It forecasts mid-teens top-line growth and a 20%-plus FCF margin in 2026, backed by a $2B buyback plan and a $250M equity investment.

1. Q4 2025 Financial Results

Wix reported Q4 2025 bookings of $535 million, up 15% year-over-year, and revenue of $524 million, up 14% year-over-year, driven by strong cohort momentum and Base44 contributions.

2. AI Product Momentum

Base44, acquired nine months earlier, achieved $100 million in ARR as users build diverse applications, while early Wix Harmony performance has shown better-than-expected conversion and monetization, expanding Wix’s total addressable market beyond website creation.

3. 2026 Outlook

For 2026, Wix forecasts mid-teens top-line growth and free cash flow margins in the low- to mid-20% range, reflecting ongoing investments in AI-powered products and anticipated acceleration in core cohort bookings.

4. Capital Allocation

The company plans to complete the majority of its $2 billion share repurchase program in 2026 and secured a $250 million equity investment at a 5% discount from Durable Capital Partners, strengthening its balance sheet for growth initiatives.

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