Wix CEO Avishai Abrahami told Business Insider that he expects roughly 70% of the 20 most popular US occupations to be affected by AI within five to ten years. He highlighted that over 4 million ride-share, taxi and truck drivers reported by the Bureau of Labor Statistics in 2024 are among the roles most at risk, citing self-driving services already operating in multiple US cities. Customer-service and call-center positions, he noted, will also face major transformation, while software developers and data analysts see AI adoption rates surging—Google Cloud reported that 90% of software professionals had integrated AI tools by September. Abrahami contrasted these at-risk roles with professions relying on physical dexterity or high-level creative thinking, such as athletes, performing-arts professionals and janitorial staff, which he believes remain “really safe” from automation in the near term.

Wix launched a Super Bowl LX commercial showcasing Wix Harmony, its new flagship web creation platform that merges AI-powered idea generation and ‘vibe coding’ with full visual editing and enterprise-grade infrastructure. The spot follows a business owner as she transforms an initial concept into a live website, illustrating how AI accelerates workflows without removing human creative control. CMO Omer Shai said the campaign underscores a ‘new chapter for the web’ in which technology and human creativity ‘move in harmony.’ Since its 2006 founding, Wix has empowered millions of users through advanced AI features, no-code application creation via Base44 and a suite of domains, hosting and e-commerce tools designed to help small businesses and agencies scale online.