Wix.com Books 15% Q4 Growth to $535M as Base44 Hits $100M ARR
Fourth-quarter bookings rose 15% to $535 million despite revenue of $524.3 million missing consensus of $546.2 million. CEO Avishai Abrahami highlighted Wix Harmony and Base44’s $100 million ARR as drivers to expand total addressable market and leverage AI for long-term monetization.
1. Fourth Quarter Financial Performance
Wix.com reported Q4 revenue of $524.3 million, below the $546.2 million consensus estimate, while bookings rose 15% year-over-year to $535 million.
2. AI-Driven Growth Initiatives
CEO Avishai Abrahami highlighted Wix Harmony and Base44 as key growth pillars, with Base44 already generating $100 million in annual recurring revenue and aiming to expand total addressable market through enhanced AI monetization.
3. Analyst Ratings and Price Target Updates
Oppenheimer lowered its price target from $160 to $130 and maintained an Outperform rating, while Cantor Fitzgerald kept an Overweight rating and $130 target, citing Base44’s gross-margin positive performance and accelerated product velocity ahead of prior estimates.