Xcel Brands to Debut OFF/DUTY by Coco Rocha on QVC Fall 2026
XELB•Xcel Brands will launch OFF/DUTY by Coco Rocha, an elevated fashion and accessories line debuting on QVC in Fall 2026, combining oversized sweaters, versatile denim, statement coats, chic totes, and layered essentials. The collection translates supermodel Coco Rocha's two decades of runway and lifestyle experience into accessible, travel-ready wardrobe staples.
1. Brand Launch Details
Xcel Brands is partnering with supermodel and entrepreneur Coco Rocha to introduce OFF/DUTY by Coco Rocha on QVC in Fall 2026. This influencer-led brand marks Xcel’s latest social commerce initiative, leveraging live-stream and televised retail channels to reach QVC’s audience of over 100 million households.
2. Collection Highlights
OFF/DUTY by Coco Rocha comprises elevated essentials inspired by Rocha’s personal wardrobe, including oversized sweaters, perfectly worn denim, statement coats, chic totes, and versatile layering pieces designed for travel and everyday sophistication. The line emphasizes comfort, polish, and repeat-wear versatility.
3. Strategic Impact
The launch extends Xcel Brands’ portfolio of influencer-driven labels, which have generated over $5 billion in retail sales via livestream and interactive television. By translating Coco Rocha’s fashion credibility and social media following into accessible products, Xcel aims to drive incremental revenue and deepen engagement across its social commerce platforms.
