Xcel Brands to Premiere Cesar Millan Pet Collection on QVC in September 2026
Xcel Brands will launch Cesar Millan’s ‘Trust, Respect, Love’ pet collection on QVC in September 2026, marking the company’s expansion into pet essentials. The curated assortment features advanced products and lifestyle items designed to enhance dog owner routines, leveraging Millan’s 21 million-strong social following.
1. Xcel Brands Partners with Cesar Millan
Xcel Brands will debut its influencer-led pet line “Trust, Respect, Love by Cesar Millan” on QVC in September 2026, marking the first collaboration between the media-driven consumer products company and the renowned dog behaviorist for live-stream commerce.
2. ‘Trust, Respect, Love’ Product Line
The multi‐category collection includes premium leashes, grooming tools, bedding and lifestyle accessories designed under Cesar Millan’s balanced care philosophy to enhance daily routines for dogs and their owners.
3. Strategic Growth Through Social Commerce
Leveraging QVC’s broad reach and Millan’s social media following of over 21 million, Xcel expects to strengthen its live‐streaming sales channel and drive incremental revenue growth through influencer-driven product launches.