Yimutian Eyes Vertical Integration with RMB110M, 150,000 Mu Jiufeng Deal
On February 5, Yimutian signed a preliminary agreement to acquire Hunan Jiufeng Agriculture, the premium camellia oil producer with RMB110 million invested plantations spanning 150,000 mu. The move shifts Yimutian from a B2B digital platform to a vertically integrated model leveraging AI-driven cultivation, processing and direct sales.
1. Preliminary Acquisition Agreement
On February 5, Yimutian entered into a preliminary agreement to acquire Hunan Jiufeng Agriculture, marking a strategic pivot from its core B2B digital platform. The deal, still subject to regulatory approvals and due diligence, aims to integrate Jiufeng's operations into Yimutian’s ecosystem once finalized.
2. Jiufeng Agriculture Operations
Jiufeng Agriculture has invested approximately RMB110 million in high-standard camellia oil plantations across over 150,000 mu of farmland in Hunan Province. Its vertically integrated operations encompass cultivation, processing, refining and branded sales, providing comprehensive control over product quality.
3. Strategic Pivot and AI Integration
This acquisition advances Yimutian’s shift toward a vertically integrated model that spans seed-to-shelf. Yimutian plans to deploy proprietary AI and digital tools to optimize planting schedules, processing workflows, quality control protocols and distribution channels.
4. Expected Impact on Supply Chain and Markets
By securing Jiufeng’s assets, Yimutian gains stable access to premium raw materials and production infrastructure, bolstering consistency in its high-value health products. The deal is expected to enhance manufacturing efficiency, strengthen quality assurance and expand consumer-facing market reach.