First Horizon has announced four key promotions to enhance its footprint across the southern U.S. Tony Adams, who joined First Horizon in 2001 and has grown the New Orleans client base over the past five years, is now Gulf States Regional President, overseeing Louisiana. Jimmy Dunn, promoted to New Orleans Market President, brings 11 years at the bank’s Private Client Group and will focus on high-touch service to deepen relationships. Matt Phillips, with more than 11 years in Texas commercial real estate, becomes Regional President of the West Region to steer growth in Dallas, Fort Worth and Houston. Alex Morton transitions from Birmingham to Atlanta Market President, where he will leverage strategic hires and eight years of market leadership to sustain momentum.

Zacks Investment Research has upgraded First Horizon to a Rank #2 (Buy), reflecting rising confidence in the bank’s earnings outlook. The upgrade follows management’s commitment to local expertise and the institution’s standing as a Top 10 Most Reputable U.S. Bank. With over $83.2 billion in assets as of September 30, 2025, and diversified services spanning commercial, private banking, wealth management and mortgage banking, analysts point to diversified revenue streams and strong regional leadership as drivers for potential share appreciation.