First Horizon has announced four key promotions designed to deepen its local-market expertise and accelerate client growth in strategic regions. Tony Adams, who joined in 2001 and has expanded the New Orleans client base over the past five years, moves from New Orleans Market President to Gulf States Regional President, overseeing Louisiana operations. Jimmy Dunn, Private Client Group Leader since 2014, succeeds Adams as New Orleans Market President, charged with leveraging a high-touch service model to grow the market. In Texas, Matt Phillips—11 years with First Horizon’s commercial real estate group—becomes Regional President of the West Region, covering Dallas, Fort Worth and Houston. Alex Morton, Birmingham Market President for eight years, assumes the Atlanta Market President role to capitalize on recent strategic hires and momentum in Georgia. Collectively, these appointments aim to harness local insights, reinforce client relationships and drive sustainable revenue growth across the company’s 12-state footprint.

Analyst optimism around First Horizon’s earnings trajectory resulted in a Zacks Rank #2 (Buy) upgrade, reflecting expectations of accelerating revenue growth and margin expansion in 2026. The upgrade cites robust commercial lending pipelines in core southern markets, improving net interest income driven by a diversified loan portfolio, and disciplined expense management that targets efficiency improvements below 60% of revenue. Zacks forecasts a mid-to high-single-digit percentage increase in earnings per share year-over-year, underpinned by growing fee income from wealth and trust services. The firm’s $83.2 billion in assets as of September 30, 2025, and recognition as a Top 10 Most Reputable U.S. Bank bolster confidence in its capacity to sustain capital ratios above regulatory targets while pursuing selective balance-sheet growth.