Mondelēz’s Zbar brand expanded its children’s snacking lineup with Zbar Oat Bites available in Chocolate Chip and Iced Oatmeal Cookie flavors, each pack containing 14 grams of organic whole grains and carrying a suggested retail price of $6.49 per 6-pack. The brand also introduced Zbar Protein Strawberries ’n Creme snack bars offering 5 grams of protein per bar, sold at $6.49 per 5-pack, and crafted with organic oats and real fruit.

By adding bite-sized and protein-enhanced formats, Mondelēz targets active, health-conscious families seeking convenient on-the-go options, aiming to drive growth in its kids’ snack category and leverage summer outdoor activity seasonality. The pricing aligns with premium snack positioning and underscores the company’s focus on innovation within its portfolio to support revenue expansion in the competitive snacking market.