Zeta Global agrees to acquire Digital Audience
ZETA•Zeta Global agreed to acquire Digital Audience, a data infrastructure company focused on identity and activation across digital channels. The deal is intended to expand Zeta Data Cloud capabilities, add data and AI engineers, and strengthen Zeta’s European presence.
1. Deal aims to expand capabilities
Zeta Global entered an agreement to acquire Digital Audience, which is already integrated with Zeta. The transaction aims to deepen cross-channel activation and measurement, add data and AI engineers, and bring enterprise customer relationships in Europe.
