Zeta Global agrees to buy AI engineering firm Senso
ZETA•Zeta Global agreed to acquire Senso, a Y Combinator-backed AI engineering firm that supports its Generative Engine Optimization product.
1. Deal details
The acquisition brings Senso’s technology and AI engineering talent in-house and deepens Zeta’s connectivity to frontier models used in AI-driven customer discovery. Combined with Zeta Data Cloud, the technology is intended to optimize brand visibility across leading AI platforms and tie results to marketing activation and business outcomes. Senso co-founder and CEO Saroop Bharwani will join Zeta, bringing experience working with regulated enterprises.
