Zevia has appointed Cardi B as a shareholder and multi-year brand ambassador, granting her equity stake and a role in shaping the company’s cultural strategy and creative direction. This aligns with Zevia’s mission of radical transparency and zero-sugar formulations, pairing a high-profile artist known for authenticity with a better-for-you beverage brand.

Zevia will serve as the official sponsor of Cardi B’s Little Miss Drama Tour, featuring Zevia-branded moments on stage and ticket giveaways through the tour’s end. A major marketing campaign is slated for Summer 2026, timed for peak beverage season and encompassing commercials, social content and in-store displays.

Under the partnership, Cardi B will collaborate on new Zevia flavors and lead sampling tours at live events and retail outlets. The program will include in-store product displays and social media activations designed to drive trial among Zevia’s distribution network of over 39,000 locations.

This high-profile collaboration is expected to elevate Zevia’s brand visibility among younger, health-conscious consumers and increase trial in competitive channels. As a Certified B Corporation offering plant-based, naturally sweetened beverages, Zevia aims to leverage Cardi B’s influence to capture growing demand for healthier soda alternatives.