Zillow Launches Pre-Market Preview with Five Brokers, Reaching 235 Million Users
Zillow is launching Zillow Preview next month with five major brokerages, making pre-market home listings publicly visible on Zillow and Trulia. The feature will boost listing exposure by offering elevated placement in search results, potentially increasing user engagement from its 235 million monthly unique visitors.
1. Launch and Partners
Zillow will debut Zillow Preview next month in collaboration with major brokerages including Keller Williams, REMAX, HomeServices of America, Side and United Real Estate. The initiative aims to make pre-market 'coming soon' listings publicly visible on Zillow, Trulia and broker sites before they become active.
2. Product Features
Preview listings receive elevated placement in Zillow search results and saved-home alerts during the preview period, and buyers can discover, share and save listings or schedule tours with a Zillow partner agent. The product operates within MLS frameworks and supports brokers in complying with local listing rules.
3. Platform Reach
Zillow reaches 235 million unique users per month and attracts over 70% of home buyers and sellers in their transaction journeys. Preview creates a new listing category exclusively visible on Zillow and Trulia, potentially capturing more early-stage market interest.
4. Expected Impact
Greater inventory transparency may enhance buyer engagement, broaden seller exposure and drive competition among agents based on service rather than private networks. This feature could strengthen Zillow's position as the leading real estate marketplace and open new revenue opportunities through premium listing placements.