Zillow launches Preview with five major brokerages to expose pre-market homes
Zillow Preview brings pre-market homes publicly visible on Zillow and Trulia, launching next month with initial partners Keller Williams, REMAX, HomeServices of America, Side, and United Real Estate. Preview listings receive elevated placement in search results, allowing buyers to discover, save, share, and pre-schedule tours before active market release.
1. Launch of Zillow Preview
Zillow Preview is a new product scheduled to launch next month that makes pre-market home listings publicly visible on Zillow and Trulia. It is designed to shift listings from private brokerage networks into an open marketplace, enhancing transparency for buyers and sellers.
2. Brokerage partnerships
The service debuts with five founding partners—Keller Williams, REMAX, HomeServices of America, Side, and United Real Estate—each committed to Zillow’s pro-transparency principles. Participating brokerages will display their pre-market listings exclusively on Zillow, Trulia, and their own sites during the preview period.
3. Benefits for consumers and agents
Preview listings receive elevated placement in search results and saved-home alerts, enabling buyers to discover, save, share, and connect with listing or partner agents. Agents gain broader exposure for their clients’ homes and can offer pre-scheduled tours before listings hit the active market.