Zillow Updates Platform to Show Pre-Market Listings from Keller Williams, Re/Max
Zillow Group updated its Listing Access Standards to display pre-marketed homes from brokerages including Keller Williams and Re/Max, prompting Compass to drop its lawsuit over the platform’s prior ban on selective listings. Compass also secured a deal with Redfin to list its “Coming Soon” and “Private Exclusives” inventory.
1. Policy Revision and Lawsuit Withdrawal
Zillow Group revised its Listing Access Standards to permit pre-marketed homes previously banned under its selective-listings policy. This update led Compass to voluntarily withdraw its lawsuit challenging the ban after the platform agreed to display such listings from multiple brokerages.
2. Expanded Brokerage Partnerships
The updated standards enable brokerages including Keller Williams and Re/Max to post pre-marketed listings on Zillow’s platform. Compass has also partnered with Redfin to list its “Coming Soon” properties and plans to add its “Private Exclusives” inventory soon.
3. Market and Competitive Implications
By embracing pre-market listings, Zillow is likely to see increased inventory and user engagement, potentially boosting its advertising and subscription revenue. The resolution of this dispute may strengthen Zillow’s position against competing platforms and reshape brokerage listing strategies.