ZoomInfo Named Top B2B Data Provider with $200M Annual R&D Spend
ZoomInfo led a Q1 2026 evaluation of B2B marketing and sales data providers with top scores in 20 of 27 criteria, including full marks in Vision, Innovation and Partner Ecosystem. The company invests nearly $200 million annually in R&D to support its GTM knowledge graph and genAI data capture capabilities.
1. Evaluation Results and Recognition
ZoomInfo achieved leading status in a Q1 2026 evaluation of B2B marketing and sales data providers, securing the highest current offering category score. The platform earned top marks in 20 of 27 criteria, including full scores in Vision, Innovation and Partner Ecosystem, highlighting its comprehensive data foundation and ecosystem strength.
2. R&D Investment and AI Strategy
The company allocates nearly $200 million annually to R&D and data infrastructure, underpinning its GTM knowledge graph designed for advanced data discovery. These investments facilitate agentic AI capabilities for automated data capture and insight generation, reinforcing ZoomInfo's role as the data backbone for modern go-to-market teams.