General Mills (GIS) is a publicly traded Consumer Defensive sector company. As of July 5, 2026, GIS trades at $37.57 with a market cap of $20.05B and a P/E ratio of -234.81. GIS moved -0.50% today. Year to date, GIS is -19.50%; over the trailing twelve months it is -30.21%. Its 52-week range spans $31.75 to $67.40. Analyst consensus is neutral with an average price target of $34.69. Rallies surfaces GIS's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
General Mills Rolls Out Value Packs and Promotions for Cheerios to Draw Budget Shoppers: General Mills is launching targeted promotions and value-oriented packaging for its Cheerios brand to recapture budget-conscious consumers who shifted to private-label cereals. The plan includes coupon distributions and limited-time price cuts designed to boost volume sales and halt market share decline in the value cereal segment.
| Metric | Value |
|---|---|
| Price | $37.57 |
| Market Cap | $20.05B |
| P/E Ratio | -234.81 |
| EPS | $-0.16 |
| Dividend Yield | 0.61% |
| 52-Week High | $67.40 |
| 52-Week Low | $31.75 |
| Volume | 0 |
| Avg Volume | 0 |
| Revenue (TTM) | $18.42B |
| Net Income | $-85.30M |
| Gross Margin | 33.63% |
14 analysts cover GIS: 0 strong buy, 3 buy, 6 hold, 5 sell, 0 strong sell. Consensus rating is neutral. Average price target: $34.69.