MediaAlpha, Inc. (MAX) is a publicly traded Communication Services sector company. As of May 21, 2026, MAX trades at $8.36 with a market cap of $448.18M and a P/E ratio of 11.75. MAX moved +1.52% today. Year to date, MAX is -29.45%; over the trailing twelve months it is -17.72%. Its 52-week range spans $7.09 to $20.91. Analyst consensus is strong buy with an average price target of $13.79. Rallies surfaces MAX's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
MediaAlpha Sees $100B LLM Ad Market Boost and Broad Carrier Spend Growth: MediaAlpha's CEO expects OpenAI's shift to $100 billion LLM advertising by 2030 to drive incremental demand and create a two- to three-year tailwind for its advertising lead marketplace. The CFO reported Q1 free cash flow was reduced by an $11.5 million FTC payment and annual bonuses, with improved conversion expected afterward.
| Metric | Value |
|---|---|
| Price | $8.36 |
| Market Cap | $448.18M |
| P/E Ratio | 11.75 |
| EPS | $0.70 |
| Dividend Yield | 5.70% |
| 52-Week High | $20.91 |
| 52-Week Low | $7.09 |
| Volume | 0 |
| Avg Volume | 0 |
| Revenue (TTM) | $1.16B |
| Net Income | $43.14M |
| Gross Margin | 14.89% |
8 analysts cover MAX: 0 strong buy, 6 buy, 2 hold, 0 sell, 0 strong sell. Consensus rating is strong buy. Average price target: $13.79.