PRIMERICA, INC. (PRI) is a publicly traded Financial Services sector company. As of October 14, 2026, PRI trades at $277.26 with a market cap of $8.52B and a P/E ratio of 11.04. PRI moved +0.21% today. Year to date, PRI is +7.20%; over the trailing twelve months it is +4.05%. Its 52-week range spans $230.09 to $327.28. Analyst consensus is neutral with an average price target of $331.50. Rallies surfaces PRI's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
Primerica survey shows BNPL use among middle-income Americans rises to 44% from 28% in Sept 2025: Primerica’s Q3 2026 survey found that 44% of middle-income Americans used buy now, pay later services, up from 28% in September 2025. It also found that 68% had little or no monthly budget flexibility and 69% said income lagged the cost of living.
| Metric | Value |
|---|---|
| Price | $277.26 |
| Market Cap | $8.52B |
| P/E Ratio | 11.04 |
| EPS | $24.94 |
| Dividend Yield | 1.20% |
| 52-Week High | $327.28 |
| 52-Week Low | $230.09 |
| Volume | 108.53K |
| Avg Volume | 0 |
| Revenue (TTM) | $3.43B |
| Net Income | $796.21M |
| Gross Margin | 0.00% |
5 analysts cover PRI: 0 strong buy, 1 buy, 4 hold, 0 sell, 0 strong sell. Consensus rating is neutral. Average price target: $331.50.