56% of U.S. Shoppers Used Generative AI for Product Comparison and Deal Hunting
Synchrony survey finds 56% of U.S. consumers used generative AI during 2025 holiday shopping, with 34% comparing products and 29% hunting deals across all age groups. 75% of consumers now take longer to secure best prices, underscoring AI’s growing role in purchase financing and loyalty decisions.
1. Survey Findings
The In Sync with Consumers survey shows 56% of U.S. shoppers used generative AI during the 2025 holiday season, with 34% leveraging it for product comparisons and 29% for deal hunting. Three-quarters of respondents report taking more time to secure the best price, indicating AI’s expanding influence on purchase decisions.
2. Generational Differences
Comfort with AI-driven recommendations varies by age: 45% of Gen Z are willing to accept product suggestions and 44% financing options from AI tools, while 41% anticipate using AI agents for full shopping tasks. In contrast, only 25% of Boomers trust AI for product advice and fewer than 20% for financing or autonomous shopping.
3. Business Implications
Rising consumer reliance on generative AI presents opportunities for Synchrony to integrate AI into its payment, loyalty and credit offerings. Enhanced AI-driven shopping experiences could boost card usage, deepen loyalty partnerships and drive financing revenue as consumers seek seamless, personalized purchase guidance.