96% of EV Owners Favor Repeat Purchase; Ford Mustang Mach-E Tops Mass-Market
96% of battery-electric vehicle owners would consider purchasing another EV as their next vehicle, reflecting the highest satisfaction level since the study began. In the mass-market segment, Ford’s Mustang Mach-E scored 760 points (top-ranked) and F-150 Lightning scored 731, compared with segment average of 727.
1. EV Ownership Satisfaction at Record High
A recent annual ownership study finds 96% of battery-electric vehicle owners would consider buying another EV, marking the highest satisfaction level since the survey began. Improvements in battery technology, charging infrastructure and overall vehicle performance were cited as key drivers of owner loyalty.
2. Ford’s Mass-Market Models Excel
In the mass-market segment, Ford’s Mustang Mach-E led with a score of 760 points, while the F-150 Lightning scored 731 against a segment average of 727. Both models performed below the premium segment’s average score of 786 but outpaced other mass-market competitors.
3. Potential Impact on Ford’s EV Business
High owner satisfaction and loyalty are likely to translate into repeat purchases, strengthening Ford’s brand reputation in the EV space. Strong customer sentiment could support Ford’s future EV volume growth in a competitive market.