Adobe Sees $26.4B Prime Day Sales, Mobile Share Hits 54.2%
ADBE•Adobe reported record $26.4 billion US online sales during June 23–26 Prime Day, a 9.3% year-over-year increase, with mobile devices driving 54.2% ($14.2 billion) of transactions. Premium-priced item purchases rose 19% above average levels (electronics jumped 51%), while Buy Now Pay Later spending reached $2.1 billion, up 9.5%.
1. Record Prime Day Sales
Adobe’s Digital Economy Index shows US retailers generated $26.4 billion in online sales from June 23–26, marking a 9.3% increase over last year and approaching holiday season volumes.
2. Mobile Transactions Dominate
Mobile devices accounted for 54.2% of total online sales during Prime Day, translating to $14.2 billion spent and setting a new platform share record for Adobe’s analytics data.
3. Premium Purchase Uptick
Across categories, consumers opted for higher-end products, driving premium-priced item purchases 19% above average levels, with electronics leading the move by jumping 51%.
4. Buy Now Pay Later Growth
Buy Now Pay Later spending climbed 9.5% year-over-year to $2.1 billion, representing 6.6% of orders and underscoring the value of Adobe’s real-time payment analytics insights.
