On January 20, 2026, Adyen announced a collaboration with Forage, the fastest-growing USDA-approved payments processor for SNAP acceptance, to integrate SNAP EBT payment capabilities into Adyen’s unified commerce platform in the U.S. This partnership enables grocery, convenience and restaurant meal program merchants to process benefits for 42 million SNAP recipients, leveraging Forage’s USDA FNS approvals, technical implementation and ongoing compliance support. First merchants are slated to go live in early 2026, with minimal integration effort for existing Adyen users.

The integration supports mixed-basket transactions, secure PIN entry and EBT-specific refund handling, ensuring a seamless customer experience. Merchants maintain a single operational and reporting environment across all payment methods, reducing training overhead and reconciliation complexity. By adding SNAP EBT to their existing Adyen setup, retailers can tap into a previously underserved market segment, potentially increasing transaction volume by up to 5% in food and beverage outlets where SNAP customers represent 15–20% of foot traffic.

This move underscores Adyen’s continued innovation in the food & beverage vertical and its commitment to inclusive payment solutions. Enabling government benefit payments diversifies Adyen’s revenue streams and strengthens its competitive moat against fintech rivals targeting niche verticals. Analysts estimate that capturing just 10% of the U.S. SNAP-eligible merchant universe could contribute an incremental 30–50 basis points to Adyen’s annual revenue growth rate, reinforcing its long-term growth thesis for investors.