Amaze and LA Times Studios to Launch Creator-Led Live-Shopping Food Channel LA by May 2026
A collaboration between Amaze and LA Times Studios will launch Food Channel LA, a creator-led live-shopping platform combining Amaze’s commerce engine and monetization tools with LA Times Studios’ brand reach and Contend’s operating expertise. Initial creator onboarding starts immediately, with live events and syndicated programming rolling out by May 2026.
1. Partnership Overview
Amaze Holdings has formed a strategic collaboration with LA Times Studios and Contend to launch Food Channel LA, combining Amaze’s end-to-end commerce infrastructure with LA Times Studios’ brand authority and Contend’s operating studio expertise to establish a creator-led live-shopping platform.
2. Platform Features
Food Channel LA will deliver creator-led cooking shows, live shopping events, product drops, commerce-enabled brand integrations and ticketed experiences, all powered by Amaze’s commerce engine, logistics, and real-time monetization tools to facilitate direct-to-consumer transactions.
3. Launch Timeline
Creator onboarding begins immediately, with initial live activations and syndicated programming rolling out by May 2026 across Food Channel properties, LA Times Studios’ digital channels and participating creator networks to achieve national reach.
4. Financial Implications
The platform is expected to drive higher-margin transaction revenues through scalable media-commerce monetization, potentially enhancing Amaze’s revenue growth and profitability as it expands into additional markets.