Amazon launched one-hour and three-hour delivery next to more than 90,000 eligible items, including pantry staples, electronics and health products, across hundreds of U.S. locations from major metros to smaller towns. Services carry a $9.99 fee for Prime members and $19.99 for non-members on one-hour delivery, with corresponding $4.99 and $14.99 fees for three-hour options.

The faster options extend Amazon’s standard same-day service by leveraging predictive AI and local fulfillment hubs, intensifying competition with Walmart+’s sub-hour offerings and gig platforms. This move aims to capture time-sensitive shoppers willing to pay premiums for convenience.

CEO Andy Jassy now forecasts Amazon Web Services reaching $600 billion in annual revenue, doubling a prior 10-year target of $300 billion as AI-driven demand accelerates cloud adoption. AWS grew 20% year-over-year to $128.7 billion last year, setting a foundation for fivefold growth over the next decade.