Amazon to Launch Retail Ad Service on Asda Platforms from Q4
AMZN•Amazon will deploy Retail Ad Service on Asda’s online grocery and George platforms from Q4, enabling brands to manage campaigns across Asda and Amazon Ads via one framework. It joins three US hyperscalers planning $725 billion in AI-centric data-center capex this year, cementing Amazon’s lead in the cloud AI race.
1. Partnership Overview
Amazon Ads has entered a partnership with UK supermarket chain Asda to deploy its Retail Ad Service across Asda’s digital channels, including the online grocery platform and the George fashion and home label, under a unified ad management system.
2. Advertising Technology and Features
The Retail Ad Service leverages machine learning and shopping-behavior data to deliver advertisements tailored to customer intent and browsing activity, while integrating Amazon’s measurement signals and audience insights.
3. Advertiser Advantages
Brands will benefit from improved campaign planning, execution and measurement across both Asda’s digital channels and Amazon Ads inventory, all managed through a single advertising framework.
4. Rollout Timeline and Scope
The phased rollout begins in the fourth quarter of this year, starting with Asda’s online grocery platform and expanding to the George label, marking the first partnership of its kind in the UK.
