Amazon sued by US regulators over third-party seller price controls
Amazon is facing a US antitrust lawsuit over its retail price control policy requiring third-party sellers to maintain uniform pricing across platforms. Regulators warn the policy may have suppressed competitive pricing and could force Amazon to revise seller agreements, potentially impacting its marketplace revenue and commission streams.
1. US antitrust lawsuit over retail price controls
US authorities have filed an antitrust complaint against Amazon, alleging the company’s retail price control policy forced third-party sellers to set identical prices across all online marketplaces. The lawsuit claims this price-parity requirement limited seller flexibility, potentially inflated consumer prices and stifled competition, and seeks remedies that could include fines or mandatory contract revisions.