Amazon is committing over €15 billion between 2026 and 2028 to strengthen its French footprint, covering the construction of four new distribution centers, expansion of logistics infrastructure, cloud computing and AI development, and ongoing operational costs. This plan is set to create more than 7,000 permanent roles and aims to enhance delivery speed, broaden product selection and reduce emissions through a proximity-based network.

The company rolled out a built-in price history tool displaying 30-, 90- and 365-day pricing data directly on product pages, replacing the need for third-party services. More than 50 million users have engaged with the feature, indicating a shift toward greater pricing transparency and potential pressure on retail discount strategies.