AMTD Co-produces National-Security Film “Scare Out” Debuting Feb. 17 in 14 Markets
AMTD Group co-produces TGE’s “Scare Out,” China’s first contemporary national-security film directed by Yimou Zhang, debuting February 17 across 14 territories including China, the US and UK. Promotional materials have reached 2.47 billion viewers and generated 1.18 billion Douyin hashtag views, topping real-time popularity charts.
1. Film Overview
“Scare Out,” directed by Yimou Zhang, is China’s first contemporary national-security movie, focusing on undercover officers battling foreign espionage. The film debuts February 17 in China, the United States, Canada, the United Kingdom, Australia, New Zealand, Singapore, Malaysia, Brunei, Ireland, Fiji and Papua New Guinea, with Hong Kong and Macau releases on February 28.
2. Promotional Impact
Early digital campaigns have reached 2.47 billion viewers and driven 1.18 billion views for its Douyin hashtag, securing the top spot on real-time popularity charts and ranking No. 2 on the Weibo movie list. This level of buzz could drive strong box-office openings.
3. AMTD’s Role
AMTD Group, through subsidiaries AMTD IDEA and AMTD Digital, serves as a co-producer on the project alongside The Generation Essentials Group. The film aligns with AMTD’s expanding media and entertainment segment, potentially boosting its content portfolio and international footprint.