Anheuser-Busch InBev beats Q4 forecasts, sets 4–8% 2026 profit growth target
Anheuser-Busch InBev beat fourth-quarter profit and revenue forecasts with only modest volume declines while shares rose 2% on news of exiting 2025 with stronger momentum. The brewer confirmed a 2026 profit growth target of 4–8%, backed by a $7.4 billion marketing spend and market share gains in two-thirds of markets.
1. Q4 Results
Anheuser-Busch InBev surpassed fourth-quarter profit and revenue projections, reporting smaller-than-expected volume reductions and a 2% share price jump as the company exited 2025 with stronger operational momentum.
2. 2026 Profit Guidance
The brewer reaffirmed a 2026 profit growth target of 4–8%, outpacing competitor forecasts, and highlighted the potential impact of high-profile events like the Super Bowl, Winter Olympics and World Cup on consumption.
3. Marketing Investment and Market Share
AB InBev invested $7.4 billion in sales and marketing during the quarter, leading to market share gains or holds in two-thirds of its global territories.
4. Regional Challenges
The company faced headwinds from a 38.7% earnings drop in China due to weak demand and revival costs, foreign exchange swings and U.S. aluminum tariffs, while global weather issues also weighed on volumes.