Anta Sports Q1 Retail Sales Up High-Single Digits, Other Brands Surge 40–45%
Anta Sports reported retail sales of its flagship Anta products rose by high-single digits in Q1 year-over-year, with Fila sales up low teens and other brands like Descente, Kolon Sport and Maia Active gaining 40–45%. Growth was concentrated in January and February around Lunar New Year, with March demand normalizing industry-wide.
1. Q1 Retail Performance
Anta’s flagship products achieved high-single digit retail sales growth in the first quarter versus the prior year, reversing low-single digit declines from Q4 2025. Fila brand sales increased in the low teens, while Descente, Kolon Sport and Maia Active each recorded 40–45% year-over-year gains.
2. Seasonal Impact and March Normalization
The bulk of first-quarter outperformance occurred in January and February, driven by the Lunar New Year shopping surge. Demand in March returned to normalized levels across the sector, exemplified by a 6% year-over-year revenue decline at a regional footwear retailer.
3. Consumer Trends and Store Reforms
Company leadership noted a consumer shift back to brick-and-mortar retail after years of digital growth. Anta is rolling out store reformat initiatives to elevate in-store experiences and capture returning foot traffic.
4. Strategic Diversification
Anta is progressing on its pending acquisition of Puma’s largest stake and remains the top shareholder of Amer Sports. These strategic moves aim to diversify revenue streams and strengthen its global portfolio beyond domestic brands.