Apple to Stream F1 Exclusively at $12.99, Netflix Simulcast Deal
Apple will exclusively stream Formula 1 races and replays in the US on Apple TV+ for $12.99 monthly starting this weekend, replacing ESPN. Apple and Netflix agreed to simulcast 'Drive to Survive' on both services, marking Netflix's first original series on a competitor platform.
1. Exclusive US Streaming Rights
Starting this weekend, Apple TV+ will exclusively broadcast all US Formula 1 races live and on-demand for a $12.99 monthly subscription, replacing ESPN as the sole rights holder.
2. Netflix Cross-platform Deal
In an unprecedented move, Apple and Netflix agreed to simulcast the new season of the 'Drive to Survive' docuseries on both Apple TV+ and Netflix in the US, marking the first time a Netflix original appears on a competitor.
3. Strategic Sports Streaming Push
This deal follows Apple's earlier investments in sports streaming, including Major League Soccer rights, and represents a bid to drive subscriber growth and differentiate its services with premium live sports content.
4. Viewer Impact and Risks
Requiring a paid Apple TV+ subscription for F1 content could limit the sport's US audience growth, posing a risk to viewership numbers even as it offers a high-value proposition to dedicated fans.