Ashford CFO Deric Eubanks to Retire March 31; Justin Coe to Succeed
Deric Eubanks will retire as Ashford CFO on March 31, 2026 after a 23-year tenure, then serve as Senior Managing Director through June 30 to oversee financial and transitional matters. Justin Coe, Chief Accounting Officer, will become Principal Financial Officer for Ashford's REITs, including Braemar Hotels & Resorts.
1. Retirement Announcement
Deric Eubanks will step down as Chief Financial Officer of Ashford and its advised REITs on March 31, 2026 after a 23-year career with the company and its predecessor. His leadership as CFO for the past 12 years has guided strategic processes across Ashford Hospitality Trust and Braemar Hotels & Resorts.
2. Advisory Role and Transition
To ensure continuity, Eubanks will serve as Senior Managing Director through June 30, overseeing financial operations, transitional matters and the sale process for Braemar Hotels & Resorts, as well as asset dispositions at Ashford Hospitality Trust. He will remain available as an advisor after that date if needed.
3. Successor Appointment
Justin Coe, Ashford’s Chief Accounting Officer since 2020, will assume the role of Principal Financial Officer for Ashford and its advised REITs effective April 1, 2026. Coe will lead monthly financial reporting, investor communications and audit preparations for both Ashford and its REIT portfolio.
4. Strategic Implications
The leadership change is designed to maintain momentum in Braemar’s sale process and ongoing asset disposition strategy at Ashford Hospitality Trust, reinforcing financial stewardship and supporting investor confidence during this transitional period.