Asure Software Deepens FRPG Partnership to Serve 3,000 Restaurants Across 20 States
ASUR•Asure Software expanded its partnership with FRPG Restaurant Rewards to serve 3,000 independent restaurant members in 20 states with cloud-based HR, payroll, time and attendance, workforce management, tip handling and compliance tools. The agreement strengthens Asure’s foothold in the underserved independent restaurant market, boosting recurring revenue prospects.
1. Expanded FRPG Partnership
Asure Software has extended its strategic partnership with FRPG Restaurant Rewards, a group purchasing organization representing 3,000 independent restaurant operators across 20 states. The expanded agreement grants FRPG members preferred access to Asure’s cloud-based human capital management suite, reinforcing the company’s distribution footprint in a high-growth segment.
2. Solutions and Member Benefits
Under the deal, FRPG restaurants receive cloud-based HR, payroll, time and attendance, and workforce management tools, including tip management, real-time scheduling, overtime tracking, labor cost controls and compliance alerts, all with dedicated implementation support through Asure’s platform.
3. Market Opportunity and Growth Prospects
Independent restaurant operators face rising labor costs, complex compliance demands and administrative burdens; this partnership positions Asure to capture share of an underserved market, potentially boosting its recurring revenue stream and supporting longer-term valuation growth.
