Auddia’s Discovr Radio pilot delivered over 1,500 artist accounts, 185,000 plays, a 44% clickthrough rate and a 33% free-to-paid conversion. The company will roll out two monthly tiers—$25 Airplay and $5 Visibility—in early July, marking a shift to recurring revenue.
During the pilot phase, Discovr Radio onboarded over 1,500 artist and label accounts, delivered 185,000 plays and achieved a 44% clickthrough rate on artist profiles, significantly above typical digital audio benchmarks. The platform also converted 33% of free users to paid subscriptions, up from 30% earlier in testing.
Starting early July, Discovr Radio will offer two subscription tiers: Airplay at $25 per month and Visibility at $5 per month. Airplay includes AI-driven placement into AM/FM streaming feeds, guaranteed plays and full analytics, while Visibility enables artists to host songs on faidr for in-app discovery.
Transitioning to a paid subscription model marks a key step in Auddia’s strategy to build a scalable revenue engine. The company plans to drive subscriber growth through its Full Platform Partnership with Beatcave and upcoming CAMP activations in Toronto and Vancouver to broaden its addressable market.
