Bath & Body Works Unveils PEEPS Collaboration with New Marshmallow Scent
Bath & Body Works will launch a limited-edition PEEPS collaboration featuring the new Peepin’ It Real marshmallow fragrance across body care, home fragrance and gifting items. The collection goes live online for loyalty members March 1 and is available March 2 for all consumers across the U.S. and Canada.
1. Collaboration Overview
Bath & Body Works has partnered with PEEPS to introduce a spring-themed limited-time collection that channels the iconic marshmallow treat into fragrance and festive gifting.
2. Product Range and Fragrance
The Bath & Body Works x PEEPS collection features the new Peepin’ It Real scent with notes of fluffy marshmallow, sugar crystals and whipped vanilla across body cream, body wash, fine fragrance mist, soaps, candles, hand sanitizers and accessories.
3. Launch and Availability
Loyalty members gain early online access on March 1, with the full collection available March 2 in stores and online across the U.S. and Canada.