Beacon Financial names Gary Levante as CMO to lead brand strategy
Beacon Financial appointed Gary Levante, formerly Berkshire Bank’s Chief Communication & Sustainability Officer, as Chief Marketing Officer reporting to CEO Paul Perrault. Levante will lead brand strategy, client engagement and integrated marketing across its $23.2 billion-asset banking network.
1. Appointment of Chief Marketing Officer
Beacon Financial announced the appointment of Gary Levante as Chief Marketing Officer. He joins the Executive Management Committee and reports to President and CEO Paul Perrault.
2. Leadership responsibilities
In his new role, Levante will spearhead Beacon's brand strategy, deepen client engagement and deliver integrated marketing and communications programs across its $23.2 billion-asset network.
3. Industry experience
Levante served as Chief Communication & Sustainability Officer at Berkshire Bank since 2010 and brings expertise in building high-performing teams and driving business growth.
4. Company profile
Beacon Financial is the holding company for a full-service regional bank with more than 145 branches across New England and New York, offering commercial, retail and wealth services.