Beyond Meat Debuts Beyond Immerse Beverage in 26,000 New York Outlets
BYND•Beyond Meat launched Beyond Immerse, its first functional beverage line, into 26,000 New York outlets via distribution deal with Big Geyser. Each 100-calorie can delivers 20g plant protein, 7g fiber, antioxidants and electrolytes across three flavors, marking the company’s entry into the functional beverage category.
1. Launch Overview
Beyond Meat began rolling out Beyond Immerse in the New York metro area on June 2, 2026, through a distribution agreement with Big Geyser that covers over 26,000 grocery, convenience, drug, mass merchandiser, club and foodservice outlets.
2. Product Features
Each Beyond Immerse can contains 20g plant-based protein, 7g fiber, antioxidants, electrolytes and just 100 calories, available in Peach Mango, Strawberry Lemonade and Cherry Berry flavors, and is the first ready-to-drink protein beverage to earn Clean Label Project Verification.
3. Strategic Implications
This launch marks the company’s entry into functional beverages, broadening Beyond Meat’s portfolio beyond plant-based meats and potentially driving new revenue streams, supported by ambassador Josh Hart and a series of performance-focused fitness activations throughout New York.
