Blackbaud Data Reveals 11.7% Growth for Large Nonprofits, Small Groups Down 6.4%
BLKB•Blackbaud Institute data shows nonprofits’ revenue grew 4.3% in 2025, driven by 11.7% gains at large organizations, 4.7% rise in gifts over $1,000, while small nonprofits fell 6.4%. Digital fundraising surged 11%—peaking at 15% in November—and Q4 giving contributed 36% of annual donations, highlighting AI-optimized online and end-of-year campaign opportunities.
1. 2025 Charitable Giving Overview
The Blackbaud Institute’s 2025 Trends in Giving data shows the typical nonprofit saw 4.3% year-over-year revenue growth, with end-of-year donations driving 36% of annual giving. Average gift size rose to $1,346, nearly doubling over the past decade from $727 in 2016.
2. Diverging Performance by Organization Size
Large nonprofits grew revenue by 11.7%, fueled by a 4.7% increase in gifts over $1,000, while small organizations experienced a 6.4% year-end decline as sub-$1,000 gifts fell 1.1%. Mid-sized groups saw modest 2% growth.
3. Digital Fundraising and AI Opportunities
Online giving surged 11% overall—peaking at 15% in November—highlighting end-of-year campaign value. Blackbaud recommends leveraging AI-optimized donation forms and midlevel donor strategies to build major-gift pipelines and expand online revenue channels.
