Boston Beer’s Dogfish Head arm introduced Grateful Dead Citrus Daydream Lager as a year-round 5.3% ABV American Rice Lager brewed with sustainable Fonio grain, Lemondrop and Contessa hops, lemongrass, lime and lemon peel. The beer hits shelves nationwide in 6-pack/12oz cans with bright green and yellow packaging, and is paired with a “Daydream Playbook” online guide offering creative resources, videos and Q&As.

Analysts expect fourth-quarter 2025 revenues of $384.5 million, a 4.4% decline from the prior year, and a loss per share of $2.33, reflecting Boston Beer’s historically weakest seasonal period. Consensus estimates have held steady over the past month despite prior earnings surprises averaging 42.9% over the trailing four quarters.

Seasonal reliance on summer-oriented brands like Truly and Twisted Tea, ongoing decline in the hard seltzer category, and moderation trends have pressured depletions and margins in cold months. Boston Beer plans to offset these headwinds through strategic pricing, procurement savings and expanded innovation in Beyond Beer offerings.