* CEO Nir Brenmiller outlined a shift toward an integrated industrial energy model in an interview on “The Big Biz Show.” * Rebranding from Brenmiller Energy to BrenX positioned the company beyond thermal energy storage into broader industrial energy services. * Management flagged rising AI-driven data center power demand as a key market driver for bGen thermal energy storage. * Plans call for combining generation, storage, industrial heat, and data center infrastructure into integrated customer offerings. * The Hungary project targets an integrated platform linking solar generation, industrial steam, and data center infrastructure.