Brunswick’s Mercury Marine Captures 70% Engine Share While Premium Boats Fuel 40% Revenue Growth
At the 2026 West Palm Beach Boat Show, Brunswick’s Mercury Marine achieved a record 70% outboard engine share, up five percentage points from last year. Boston Whaler and Sea Ray unit sales drove a 40% year-over-year revenue increase as buyers shifted toward larger premium boats.
1. Record Outboard Market Share Growth
Brunswick’s Mercury Marine achieved a record 70% share of outboard engines at the 2026 West Palm Beach Boat Show, representing a five-percentage-point increase over 2025 and reaffirming leadership in saltwater boat builder partnerships.
2. Premium Brands Drive Revenue Surge
Boston Whaler and Sea Ray unit sales drove a 40% year-over-year revenue increase, as consumer demand shifted toward larger, more premium models, strengthening Brunswick’s high-margin boat segment performance.
3. Autonomous Boating Technology Outlook
Interest grew in Simrad’s AutoCaptain autonomous boating system, with demonstrations highlighting OEM integration potential and paving the way for new technology partnerships across Brunswick’s marine propulsion and electronics ecosystem.