Build-A-Bear Debuts Promise Pets Collection After Poll Shows 86% Favor Hands-On Care
Build-A-Bear launched its Promise Pets™ collection nationwide with breeds such as Calico Cat, Pug and Bernese Mountain Dog plus new Mini Beans™ offerings. A brand poll of social media followers found 86% favor hands-on pet-care, with cuddling at 32%, brushing 23% and walking 20%.
1. Promise Pets Collection Launch
Build-A-Bear unveiled its Promise Pets™ collection in time for National Pet Day, aiming to teach children responsibility and empathy through plush pet adoption. The collection encourages interactive play with a heart ceremony, storytelling elements and realistic care routines to prepare kids for real pets.
2. Community Survey Insights
A recent brand poll of social media followers highlighted that 86% believe hands-on experience is key to pet care. Participants ranked cuddling (32%), brushing (23%) and walking (20%) as the top caretaking activities, while 50% cited love as the most critical element.
3. Product Lineup and Accessories
The Make-Your-Own Promise Pets range includes Calico Cat, Ocicat, Pug and Bernese Mountain Dog models, complemented by Mini Beans™ versions of each breed. Accessories such as carriers, leashes, bowls, beds and an Adopt-A-Pup book extend the immersive play experience.
4. Distribution and Financial Context
Promise Pets are available at over 650 global Build-A-Bear Workshop locations and online, leveraging the brand’s record fiscal 2025 revenue of $529.8 million. The launch aligns with the company’s fifth consecutive year of revenue growth and broader retailtainment strategy.