Byrna shifts iHeartMedia ad spend to Bobby Bones Show to broaden mainstream reach
BYRN•Byrna Technologies will shift marketing spend within its iHeartMedia portfolio toward broader-reach programming, partnering with “The Bobby Bones Show” on national radio endorsements, podcast integrations and digital placements.
1. Campaign details
The campaign aims to lift brand awareness, improve customer education and drive engagement for Byrna’s less-lethal personal security devices. Messaging will focus on everyday personal safety, preparedness and protection to expand adoption among mainstream consumers.
