CarGurus Secures Multi-Year NASCAR Canada Partnership, Entitles Two Races Including CarGurus 200
CarGurus has signed a multi-year partnership with NASCAR Canada as the Presenting Partner and Official Automotive Marketplace, including race entitlement for the CarGurus 200 at Canadian Tire Motorsport Park. The deal grants CarGurus prominent branding across digital activations and fan engagement programs throughout the series season.
1. Partnership Overview
CarGurus has entered a multi-year agreement with NASCAR Canada to become the series’ Presenting Partner and Official Automotive Marketplace, marking the platform’s first major auto racing sponsorship in Canada. This establishes CarGurus alongside existing partners Pinty’s and NAPA Auto Parts, enhancing its visibility among Canadian motorsports audiences.
2. Race Entitlement Details
Under the agreement, CarGurus will hold entitlement rights for two races, beginning with the CarGurus 200 at Canadian Tire Motorsport Park in May. These naming rights offer CarGurus headline exposure at a premier venue and the season’s opening event.
3. Marketing Integration
CarGurus branding will feature across on-track entitlements, digital activations and fan engagement programs throughout the NASCAR Canada season. The partnership leverages CarGurus’ data-driven tools and transparent deal ratings to connect with racing fans and drive platform adoption.