Celsius Holdings saw its shares jump 74% in 2025 after a 52% decline in 2024, outpacing the S&P 500’s 16% gain. The turnaround was driven by a full recovery from a temporary inventory misalignment with PepsiCo, which led to a 31% year-over-year revenue drop in Q3 2024. Management’s explanation proved accurate, as end-consumer sales volumes and market share continued to rise, dispelling concerns about diminished brand demand.

Through the first three quarters of 2025, Celsius reported 75% overall revenue growth. Excluding inorganic contributions from the April acquisition of Alani Nu for $1.65 billion, the core Celsius brand still achieved 13% organic retail sales growth in the 13 weeks ending September 28. Meanwhile, Alani Nu’s net sales surged 115% year-over-year in Q3 and has since entered PepsiCo’s distribution network, setting the stage for further acceleration.

International markets accounted for just 3% of Celsius’ Q3 2025 revenue, indicating significant untapped potential as the brand enters new regions. With a price-to-sales ratio of 6, the stock trades well below its ten-year average, offering a more attractive valuation. Investors eye growth levers such as deeper penetration of Alani Nu within large distributors and scaling abroad, positioning Celsius for continued market-beating returns over a multi-year horizon.