Chili's Grill & Bar rolled out six Big Crispy chicken sandwich variations on its industry-leading $10.99 3 For Me menu, offering hand-battered filets that are over 80% larger than McDonald’s McCrispy. Each meal pairs a Big Crispy or Spicy Big Crispy sandwich with fries, bottomless chips and salsa, and an unlimited fountain drink to reinforce Chili’s value proposition versus fast food.

To amplify the launch, Chili's is hosting the Big Crispy Food Court pop-up at 37 Union Square West on April 16 from 11 a.m. to 5 p.m., inviting guests to taste the evidence and serve as jury in a playful trial of fast food value. Attendees receive a Big Crispy 3 For Me meal and can submit their verdict on social media for a chance to win Chili's gift cards.

Separate from its menu strategy, Brinker International has become one of the most discussed names on retail investor platforms, signaling increased speculation and share-price volatility. Elevated online chatter ahead of upcoming earnings could lead to amplified trading volume and sharper stock swings.