CNN, Axios and other publishers join Google's AI news program
WBD•CNN, the Financial Times, Axios and other publishers joined Google's AI news program to license content for generative AI features and explore audience engagement. Google said the program now includes more than 400 publications globally; financial terms were not disclosed.
1. Publishers join program
CNN, the Financial Times, Axios and other publishers joined Google's program, which lets publishers license content for generative AI features and explore ways to drive audience engagement. Google said participating publishers will provide enhanced content rights and that it will pay them; financial terms were not disclosed.
2. More than 400 publications
The program began as a pilot last year with partners including The Washington Post and now includes more than 400 publications globally. Google said the AI features will include attribution and direct links. CNN said the deal aligns with its strategy to protect its intellectual property.
3. Industry pressures
The announcement comes as publishers pursue legal efforts to prevent AI companies from using content without permission and face declining referral traffic as search engines introduce AI-generated answers.
