Coca-Cola Eyes Fiber Integration After Japan’s 5g Diet Coke Fiber+ Success
KOKO•
CEO James Quincey told CNBC at Davos that Coca-Cola plans to add fiber to beverages this year, following its 2017 launch of Diet Coke Fiber+ in Japan, which contains 5g of dietary fiber per bottle and is sugar- and calorie-free. He noted fiber’s solubility enables easy integration into other drinks.
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