comScore Redirects $18M to AI Cross-Platform as Q4 Revenue Falls 1.5%
comScore reported Q4 2025 revenue of $93.5 million, down 1.5% year-over-year, while full-year revenue reached $357.5 million with adjusted EBITDA of $42 million. Management eliminated $18 million in preferred dividends to invest in AI-powered Cross-Platform products, achieving near 10% Cross-Platform revenue growth in Q4 and targeting double-digit growth in 2026.
1. Q4 and Full-Year Financial Results
In the fourth quarter of 2025, comScore generated $93.5 million in revenue, representing a 1.5% decline from the prior year. For the full year, the company achieved $357.5 million in revenue and delivered $42 million in adjusted EBITDA, both surpassing 2024 figures.
2. Strategic Capital Reallocation
The company eliminated $18 million in preferred dividends and reduced board size, freeing up resources to accelerate investment in AI-driven measurement tools and enhance its Cross-Platform product suite.
3. Cross-Platform Product Performance
Cross-Platform revenue grew just under 10% in Q4, constrained by a strategic shift from a large retail media client. Increased usage of the Proximic audience product and planned partnerships set the stage for projected double-digit Cross-Platform growth in 2026.
4. Growth Outlook and Local TV Adoption
Management emphasized comScore’s position as the sole provider of scalable local advanced audience targeting. They expect currency conversion gains and audience-based buying to drive significant contributions from Cross-Platform and Local TV offerings in 2026.